HUGO BOSS FRAGRANCE

This project was a collaboration between graphic and product designers to create a conceptual, holistic line of sustainable products for Hugo Boss Fragrance. The result is a luxury men's line that retains the edgy, confident and masculine feel of Hugo Boss while referencing the glamorous world of James Bond. Not only are the products stylish and sustainable, but they work together to create a complete Hugo lifestyle and attitude. My role in this included packaging and product design, art direction and branding. In collaboration with Cici Wang and Jeff Chhan. Special thanks to photographer Lemuel Barbour and model Garrett Kline.


Ad campaign for Secret Weapon 

refillable leather & aluminum case
SECRET WEAPON / portable fragrance: refillable leather & aluminum case


 


Men's collection packaging 

caps are made from reclaimed wood
Refillable fragrance bottles: caps are made from reclaimed wood

Case is smoked glass and refillable
SHADOW / Shaving cream capsules: Case is smoked glass and refillable

Made to wash with laundry
CLOAK / wardrobe scent: Made to wash with laundry